Tradeshow Booth Cures - Ancient Cures for Modern Day Problems
At first glance, nothing seems more chaotic than a trade show floor.
Jaded buyers rush by, hell bent on seeing the people on "their list", while the newcomers seem a little bewildered by it all.
The noise from the crowd rises and falls in a steady drone while flashing lights and other cheap tricks add to the confusion.
But in this apparent disorder, a simple truth exists.
The tradeshow floor is alive, full of energy and momentum.
It's energy flows and eddies around us and best of all, it's possible to manipulate it for our benefit.Today's tradeshow attendees have a hidden agenda.
Actually, it's not so much hidden as "pre-determined".
Budget cutbacks in the travel sector and the consolidation of retailers means that fewer buyers are covering more ground in less time. They still visit the tradeshows, but the way they visit has changed.
They pre-plan their agendas and pack as much as they can into a single day.By all means do your homework to get on their "A" list - send out "pre-show" packages letting them know where you will be, have your sales force try to set specific appointments, and take advantage of the venue's service to contact them on your behalf.
But failing your Herculean pre-show efforts, what can you do to draw people into your booth?
Gimmicks don't work.
Sex no longer sells!
But in the ever changing world of the tradeshow, the answer could be the oldest clich? of them all, an "ancient Chinese secret".
Secrets from the "science" of Feng Shui could turn your booth into a magnet for positive energy and potential sales.Feng Shui is an ancient Chinese study of the environment, both natural and man-made, that has been practiced for thousands of years.
Using elements such as lighting and color, Feng Shui masters used their knowledge as a tool to ensure the well-being of the Imperial Dynasties.
No longer a closely guarded secret, Feng Shui theory focuses on methods to manage the flow of energy and when used properly, can "guide' people into your booth.
One aspect of Feng Shui involves dealing with barriers that inhibit the natural flow on energy.
That being said, the first step in designing your "energy friendly" booth is to create an open atmosphere.
Eliminate any physical and psychological barriers by making your booth open and inviting. Push the furniture to the back and sides to create space for attendees to come into your booth and you've taken a big step towards being "irresistible".It should come as no surprise that lighting is a key element of the art of Feng Shui.
Like moths are drawn to flame, the human eye is attracted to bright light and any booth that is well lit will attract attention.
Lighting can also be effective in dealing with the stagnant energy that pools in dark corners - a strategically positioned flood light is an excellent way to deal with these energy drains.Light that floods downward will help energy flow throughout your booth.
In contrast, under-lighting creates an eerie "flashlight held under the face" effect and can make attendees feel ill-at-ease.
Avoid this potential pitfall at all costs.
Another thing to consider is the actual shape of the light and its base.
In making your selection, look for rounded edges - an angular shape will reflect the light in a straight line, effectively "dissecting" your space and anyone standing in its path.
Skillful application of the space and lighting strategies will definitely increase your visibility but that's only one part of the equation. Once you've mastered lighting, it's time to turn your focus to color.
But to unlock those secrets, you'll have to read the next article in our series..
http://www.the-trade-show-booth.com/trade-show-display-exhibits.html.
Office Supplies Distributor has Record Year Due to Discounts for Corporations
The market for office supplies is a highly competitive industry, yet sales are increasing exponentially for OfficeMart.com, a premier distributor of office supplies, as they reached a record year in sales in 2004.
They are offering special discounted prices in February as a celebration of their continuing success in the online office supplies marketplace.OfficeMart.com attributes their success to their low overhead, discount office supplies, and their solid alliances with their product vendors.
Their distinctive business approach allows them to offer individuals, organizations, and businesses a secure, efficient, and affordable way to purchase...
Bedroom furniture > Office Supplies Distributor has Record Year Due to Discounts for Corporations
How to never have a messy office (or house, garage or shed) again!
Copyright 2006 GettingAGrip.com
I learnt something as I unpacked my bags recently.
I'd just returned from a 3-day trip to regional towns around New Zealand.
I pulled out some items I needed immediately and then caught myself thinking, 'I'll finish unpacking later.'
'No you won't.
You'll do it now!'
said the little voice on my shoulder.
With a brief flutter of resistance my procrastinating self crept back into her hole.
Within five minutes the job was done, the room was tidy, and I knew I could come back into the room later without that awful sinking feeling of 'Darn it, I've still got to put all this stuff away!'
I noticed something else.
It's easier to shift a moving object than a stationary one, it generates higher energy, and it's less time-consuming.
It's when we have to go back to something that we end up in a muddle, it slows us down, procrastination becomes a familiar...
Bedroom furniture > How to never have a messy office (or house, garage or shed) again!
Outdoor Wood Furniture from Creative Woodwork International to be Offered to Minneapolis Area Consumers by Hoigaard?s
Minneapolis
October 2, 2003 ? Naturally handsome outdoor wood furniture from Creative Woodwork International (CWI) will now be available to consumers at Hoigaard's, a leading retailer of outdoor equipment, apparel and home and patio furnishings in the Twin Cities metropolitan area. Hoigaard's will offer both of CWI's Lifewood collections, the European-inspired Veranda collection and the new Lifeware line of modular furniture, for the 2004 season."As a specialty retailer, Hoigaard's strives to stay on the leading edge of new products. Veranda is different, and more modern, than the traditional teak furniture we now offer, and Lifeware's imaginative modular design is distinctive," says Todd Brewer, buyer for Hoigaard's. "The exceptional styling and affordable price point of CWI's furniture, plus the fact that its wood is responsibly harvested, will attract new customers and help us expand sales of outdoor wood furniture."With its exclusive and ingenious modular design, Lifeware...
Bedroom furniture > Outdoor Wood Furniture from Creative Woodwork International to be Offered to Minneapolis Area Consumers by Hoigaard?s
Time for Sleep..A Guide for First Time Parents
If you don't want to fight your two year old for space in your own bed, you must start early in establishing good bedtime habits.
Good bedtime habits will allow your child the comfort that he or she needs to fall asleep in their own room by themselves.
Good bedtime habits for your child are the gift that keeps giving because it pays off with better sleep and more comfort for you as parents.First time parents always have anxieties about putting their child to bed in their own bedroom for the first time.
Mothers may be anxious about their baby growing up so quickly and leaving the comfort of the bassinette that is right next to the bed.
Both parents may feel uneasy about the baby being alone in a big dark room.
The biggest cause of anxiety may just be the unknown amount of time it will take before your child goes to bed without crying hysterically before falling asleep.
Hopefully some advice from a parent that has been through this stage...
Bedroom furniture > Time for Sleep..A Guide for First Time Parents
Office Supplies Distributor has Record Year Due to Discounts for Corporations
The market for office supplies is a highly competitive industry, yet sales are increasing exponentially for OfficeMart.com, a premier distributor of office supplies, as they reached a record year in sales in 2004.
They are offering special discounted prices in February as a celebration of their continuing success in the online office supplies marketplace.OfficeMart.com attributes their success to their low overhead, discount office supplies, and their solid alliances with their product vendors.
Their distinctive business approach allows them to offer individuals, organizations, and businesses a secure, efficient, and affordable way to purchase...
Bedroom furniture > Office Supplies Distributor has Record Year Due to Discounts for Corporations
Bedroom furniture
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