Retailers Achieve Success with Hanging Furniture from Outback Chair
San Diego (ContentDesk) March 1, 2006 - Can retailers win customers and increase sales by diversifying their merchandise with hanging furniture? Dealers for Outback Chair Company, Inc., manufacturer of the most complete line of remarkably relaxing hanging furniture, are achieving success with this distinctive category of casual furniture.Silly Willies (www.silly-willies.com) is a boutique for pampered pets and people, too in New Smyrna Beach, Fla. Just three blocks from the ocean, the 800-square foot store is located on Flagler Avenue, an upscale tourist destination lined with shops and restaurants. Jeannie and George Adams opened Silly Willies in 2003 to fulfill their dream of owning a retail store. After 30 years as a trauma nurse, I was ready for something more fun and lighthearted, said Jeannie Adams. But, of course, succeeding as an independent retailer has its own challenges. Silly Willies diversified its product line with hanging furniture from Outback Chair Company in 2004.The Adams were looking for a unique product for the pampered people element of their store and met Jack Bass, founder and president of Outback Chair, at Americas Mart in Atlanta, Ga.
When we tried the Air Chair at the show, we knew we had found the right product, recalled Adams. No other store in our area offers any product like it. In addition to the Air Chair, they now carry Outbacks Charleston Cushion Chair, Poly Cord Rope Chair and Poly Cord Hammock.Silly Willies displays the hanging furniture outside in a grassy area next to the store. Outback Chair Company offers a wood display system from which to hang its chairs. The Adams painted it turquoise and white to match their store and added a lattice across the top on which they grow ivy for shade. We have a sign out front inviting people to try the chairs, and our customers just love the experience of relaxing in the Air Chairs and Cushion Chairs, said Adams.
The display is attractive and increases our foot traffic, and hanging furniture has been a good seller, particularly to people who own time-shares and condos. Located in an upper-income residential area of Virginia Beach, Va., Cape Henry General Merchandise has served its neighborhood for a quarter century. The hardware store had enjoyed success selling Adirondack-style wood furniture and sought a different, unique product to complement this merchandise in 1998. We always keep our eye open for new and different products to give our customers another reason to shop in our store, said Salli Curles, store manager, Cape Henry General Merchandise. We first met with Outback Chair Company eight years ago, and we were impressed with the quality of their products. Believing that hanging furniture would be a good category to expand its casual furniture offerings, Cape Henry placed its first order with Outback in 1998. We have the furniture on Outbacks merchandising display on the stores porch so that our customers can try it out, said Curles. Hanging furniture has been a success for us, with strong sales in the spring and summer months, and our experience doing business with Outback has been very good. Today, they sell a range of Outback Chair products, including Air Chairs, Charleston Rope Chairs, Poly Cord Rope Chairs, and Basket Weave Loungers.
Cape Henry also offers Outbacks Oval Frame that enables its hanging furniture to sway gently above the ground on a deck, next to a pool or in a garden. Started in Hilary Berczyks garage in 1974, Valley Pools & Spas (www.valleypools.com) is a family-owned business that offers in-ground swimming pools, spas, saunas, gazebos, barbecue grills and outdoor living accessories. Today, the company is a nationally recognized and award-winning leader in the pool and spa industry. Their four stores are located in Burnsville and Andover, Minn. in the Twin Cities suburbs, Brainerd, Minn.
in Minnesotas northern lakes region and Hudson, Wisc. Valley Pools & Spas conducts extensive research on all the products we carry, and we hand-pick only the finest-quality products at affordable prices, said Cheryl Berczyk, communications and marketing director, Valley Pools & Spas. We are committed to carrying products only from ethical and reliable manufacturers who stand behind their craftsmanship. In 2005, Valley Pools & Spas decided to replace the hanging furniture it had been selling with merchandise from Outback Chair Company. Outbacks designs and the strength and quality of their hanging furniture offer better value for the price, explained Berczyk. They sell three styles of hanging chairs (the Charleston Cushion Chair, Outback Recliner and Outback Lounger) and display them on Outbacks optional C-frame. Our customers are excited about this line and enjoy trying them when they come into our stores, said Berczyk.
They seem able to envision Outbacks hanging chairs out in their backyards by their pools or in their screened porches overlooking their pools. And Valley Pools & Spas enjoys doing business with Outback Chair Company. I have especially appreciated the professional attitude and prompt service from everyone I talk to at Outback Chair, said Berczyk. In summary, for diverse retailers including gift boutiques, hardware stores and pool and spa dealers hanging furniture is a winning category. And Outback Chair Company supports their success.About Outback Chair Company, Inc.When selecting casual furniture, discerning consumers seek exceptional value: imaginatively designed, well-made furniture that provides genuine comfort at a sensible price. For these consumers, and the retailers who serve them, Outback Chair Company manufactures and distributes the most complete line of remarkably relaxing hanging furniture.
Suspended from the ceiling of a porch or swaying gently from a frame out back on a patio, by the pool or in the garden, Outbacks hanging furniture including chairs, loungers, recliners and hammocks offers lofty comfort that raises relaxation to serene heights. Founded in 1997, Outback Chair Company (www.outbackchair.com) is headquartered in San Diego, Calif.Note to editors: Outback Chair will exhibit its furniture at the Hearth, Patio & Barbecue Expo, Salt Palace Convention Center (booth #2236), Salt Lake City, Utah, March 9 - 11, 2006. Editorial appointments are available upon request..
SHOULD YOU SEARCH THE INTERNET FOR HEALTH SOLUTIONS?
Copyright 2005 As a young person growing up in Columbus, Ohio, I used to be in awe whenever I went to the huge public library there. There were masses and volumes of information available on just about any subject you could possibly be interested in. Back in those days, however, it took a long time to locate what you were looking for, to take notes, and do all the needed research. Even today I admire those massive buildings, which are filled with so much knowledge shared by countless writers.Now, of course, we also have the internet. The internet provides us with another kind of incredible library and this library is right at the fingertips of any computer user.
Since I've been fortunate enough to have friends who are a lot smarter than me, many times I've been told that I should do a "google" search about a certain company, product, or something I'm interested in. Thus, I've made it a practice to type in the search bar whatever I've been interested in and have discovered an amazing...
SHOULD YOU SEARCH THE INTERNET FOR HEALTH SOLUTIONS?
Bedroom furniture > SHOULD YOU SEARCH THE INTERNET FOR HEALTH SOLUTIONS?
Outdoor Patio Furniture: Exploring the Benefits of Teak
Of the many types of materials that are available for the construction of outdoor furniture, teak is often overlooked. This beautiful wood - of tropical origin - adds character and elegance to your outdoor design through a blending of nature and man-made elements which provide an outstanding aesthetic presentation to any yard.
Teak (technically known as tectona grandis) has been proven to be the best wood for use in the great outdoors. As a result of its high rubber content, this wood has a natural resistance to heat, water and frost without the benefit of any treatment or special coating.
Teak has a Natural Resistance to the Outdoors
In addition, its natural properties render it termite resistant due to the high content of oil that it possesses. The durability of teak is another benefit that makes it very popular with consumers, as well as the way in which it wears. Over time, weathering causes the teak to develop a silvery...
Bedroom furniture > Outdoor Patio Furniture: Exploring the Benefits of Teak
How to Make Sleep Your Weight Loss Buddy
Copyright 2006 Mary Desaulniers
My friend, Gail, has been a restless sleeper since childhood. "It's rare that I get a goodnight's sleep," she confided in me several years ago. Her weight has been a problem as well, spiraling upwards of 60 lbs within the past 20 years. Like most of us, her exercise and diet plans begin with enthusiasm but fizzle out within the first month. "Just too tired to keep them going" is her excuse.
It wasn't until her doctor referred her to the Sleep Specialist that things began to change. Within 6 months, she lost 25 lbs. She began exercising and now she feels much more optimistic about her future. "I'll get down to where I want to be," she said. "But the great thing is I can sleep like a baby at night."
Gail's situation points to a distinct connection between sleep and weight.
Recently, sleep deprivation has been identified as one of the major problems of our internet culture. Not coincidentally, obesity (despite the many...
How to Make Sleep Your Weight Loss Buddy
Bedroom furniture > How to Make Sleep Your Weight Loss Buddy
House Prices in UK's Favourite Soaps Operas
We all enjoy watching our favourite soap and immersing ourselves in the lives of the various communities. Through the telly we have come to know the characters like family. www.mouseprice.com was one of the first websites to allow nosey neighbours to find out how much the Jones' paid for their place. Now www.mouseprice.com has gone a step further and has revealed the likely worth of the houses in your most favourite soaps!As a bit of fun, www.mouseprice.com, an online service that provides the actual price paid for all houses, has compiled the following information about our most loved soaps...Coronation Street You might love Corrie , but did you know that the rooftops that you see in the credits are some of the cheapest in Britain? House prices on Laburnum Street in the Langworthy...
House Prices in UK's Favourite Soaps Operas
Bedroom furniture > House Prices in UK's Favourite Soaps Operas
How to never have a messy office (or house, garage or shed) again!
Copyright 2006 GettingAGrip.com
I learnt something as I unpacked my bags recently.
I'd just returned from a 3-day trip to regional towns around New Zealand.
I pulled out some items I needed immediately and then caught myself thinking, 'I'll finish unpacking later.'
'No you won't.
You'll do it now!'
said the little voice on my shoulder.
With a brief flutter of resistance my procrastinating self crept back into her hole.
Within five minutes the job was done, the room was tidy, and I knew I could come back into the room later without that awful sinking feeling of 'Darn it, I've still got to put all this stuff away!'
I noticed something else.
It's easier to shift a moving object than a stationary one, it generates higher energy, and it's less time-consuming.
It's when we have to go back to something that we end up in a muddle, it slows us down, procrastination becomes a familiar...
Bedroom furniture > How to never have a messy office (or house, garage or shed) again!
Bedroom furniture
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